Thursday, August 29, 2013

Yvon Chouinard - Patagonia Founder- Speech at UCSB

Financial analysts usually use sophisticated terms - almost another dialect - to describe and analyze businesses. The thing is: in the real world stuff is simpler. The world is made by givers, doers and shakers, not takers.  

Besides, when analyzing a business it's important to consider the open-ended story with "infinite duration" (using financial wizards' terms). Sustainability is a key word, not on the environmental aspect solely, but one should understand if the company's culture is sustainable and what are its drivers - to mention one aspect only. Another buzz-wordy question would be: Is the moat widening or at least maintaining its original width?

His speech is easy to watch due to his sense of humor and amazing story. Main takeaways were: (i) despite his amazing trajectory, most things happened naturally or by accident; (ii) common values among people is key; (iii) sustainability concept came from a financial crisis, not from environmental causes - later on they made the term widespread in different spectrums; (iv) let people free to create and express themselves; (v) do not grow just for getting bigger - grow if it's the best option for all your stakeholders.

Below follows his two published books:
  • The Responsible Company: What we've Learned in Patagonia's First 40 years
  • Let My People Go Surfing: The Education of A Reluctant Businessman

No comments:

Post a Comment